The workshop is open to women of all positions and career paths. Space is limited, so please register here.
Agenda
- Keynote — How Smart Women Brand Themselves for Success: This interactive talk will show you how to use secrets from the commercial world of brands to develop a strong, positive personal and business identity, and an action plan for success.
- Workshop exercises: Focus of the exercises is to provide tools for the women attendees to do work on their personal brands, including finding their USP (Unique Selling Proposition), “packaging” their brand effectively, and developing a personal marketing plan.
Abstract
Corporate icons, star athletes, and Hollywood celebrities all have what it takes to be in control and in demand — a unique brand. Personal branding can be subtle or grating, up-to-date or out-of-date, but if you don’t participate, you will be left behind. After all, if you don’t brand yourself, other people will. And no doubt, they won’t brand you the way you want to be branded.
Personal branding is particularly important for women leaders to think about. Studies show that women are not as good at branding themselves as men are. And not being effective at marketing yourself can hurt you in business.
This interactive talk features vivid case-study examples featuring successful female leaders. Brand strategist Catherine Kaputa, author of the best-selling books, “You Are a Brand and Women Who Brand,” will show you how to use secrets from the commercial world of brands to develop a strong, positive personal and business identity, and an action plan for success.
You will learn the multistep branding process for personal career success, how to take a more strategic and empowered approach to your career destiny, and how to rebrand yourself if you’ve been branded negatively. You’ll learn how to find your differentiator and a game plan for career success.